The Shop at Bluebird to open new flagship store in Covent Garden

today Mar 15, 2018
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Leading fashion and lifestyle store, The Shop at Bluebird, is relocating its King’s Road flagship store to a 19th century Grade II-listed site in London’ Covent Garden.

Photo: Dalziel & Pow

The brand, launched by Jigsaw founders John and Belle Robinson in 2005, is a mecca for fashion, interiors and accessories, and this concept will be translated into an eclectic ‘playground of wonders' at the new store.

The new Shop at Bluebird in Covent Garden will be located in the 15,000 sq ft historic Carriage Hall, in a regenerated quarter of Covent Garden. The space will feature a triple-height day-lit atrium and the building’s original archways and beams. But there will be also elements of the inaugural store’s Art Deco style, such as draped curtains, rich velvet textures and geometric shapes.

Designed by Dalziel & Pow, the first two floors will be dedicated to retail, while a large restaurant will take over the upper floor. Specially commissioned artworks, antique furniture and lots of greenery will capture the brand’s free spirit.

“For the past twelve years, The Shop at Bluebird has been London’s best keep secret. A place to shop for luxury fashion, contemporary art and industry favourite beauty brands in a setting unlike anywhere else in our city,” said Claire Miles, Head of The Shop at Bluebird.

“Our success story until now is the foundation of our new home in central London, where we’ll be creating a whole new chapter for the brand and taking experiential retailing to another level.”

David Dalziel, Creative Director at Dalziel & Pow, added: “The premium brand offer of The Shop at Bluebird is a potent one, helped by the landlord’s ambitions to re-generate the previously quiet ‘back streets’ of Covent Garden. This can become the ‘must-see’ fashion lifestyle store in London.”

The Shop at Bluebird has three further stores in London and an additional one in Guildford.

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