The Outnet launches ad campaign based on customer insights
Discount designer fashion e-tailer The Outnet, which is part of the Net-a-Porter group, has revealed the details of its new autumn ad campaign.
The campaign was created with the help of data from The Outnet's customer insights team. It found that "85% of customers look to the site for investment pieces that they will appreciate for their artistry and craftsmanship, and 64% simply love beautifully designed products."
This informed the campaign's theme, which focuses on the excitement of designer finds. The strap line is "Everything reduced but the thrill" and the ads star model Katryn Kruger.
“Customer research and insights have helped to drive both the creative concept and advertising strategy for fall/winter 2015. When launched in September, the campaign will be fully integrated
across all touch points to provide our customers with a socially engaging, 360-degree experience,” says Andres Sosa, Global Director of Sales and Marketing.
The ads debut in September in The Outnet's five key territories: UK, US, Australia, Germany and France.
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