The North Face opens flagship store on London’s Regent Street
The American sportswear label, a brand of VF Corp, has opened the doors to its 400 m² flagship store on London’s Regent Street.
Designed to inspire the explorer inside us all, the new branch features screens showing the ultimate in adventure cinema and will host regular appearances from The North Face athletes, as well as events.
The store also welcomes visitors to leave their belongings in on-site locker rooms, allowing them to explore the London streets freely.
“London is a hot-bed of people that love adventure and outdoor exploration, and this store has been designed with them in mind. London has a rich history of exploration and has given rise to some of the most world-renowned adventurers, making it the ideal location to set up our newest camp and encourage people to escape the ordinary,” said Arne Arens, Vice President and Generam Manager of The North Face.
The store, which will stock products for accomplished climbers, mountaineers, snow-sport athletes and explorers, is located at 290 Regent Street.
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