×
2 716
Fashion Jobs
VF INTERNATIONAL
Lead Warehouse Project Manager
Permanent · COALVILLE
JOHN LEWIS
Team Manager – Operations
Permanent · LEEDS
BEGG X CO
Sales Supervisor And Associate
Permanent · LONDON
BOOHOO GROUP
Warehouse Team Manager - pm Shift
Permanent · WELLINGBOROUGH
JOHN LEWIS
Section Manager Warehouse
Permanent · WEYBRIDGE
HARRODS
Supply Planning Assistant Manager
Permanent · THATCHAM
BOOHOO GROUP
Senior Operations Manager
Permanent · BURNLEY
MULBERRY
Commercial Finance Analyst
Permanent · LONDON
SELFRIDGES
Assistant Events Manager (Exchange Square)
Permanent · MANCHESTER
VF INTERNATIONAL
Lead Warehouse Project Manager
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Operations Manager
Permanent · COALVILLE
ESTEE LAUDER
le Labo - Fragrance Specialist - le Labo, Edinburgh - 40 Hrs/Week - Full Time, Permanent
Permanent · Édimbourg
HEAD OFFICE
Buyer, Apple
Permanent · LONDON
HEAD OFFICE
Buyer – Nursery & Baby
Permanent · LONDON
HARRODS
Buyers Clerk - Furniture And Bed & Bath
Permanent · LONDON
HARRODS
Senior Buyers Clerk - Fine Watches & Jewellery, Homeware & Furniture
Permanent · LONDON
VF INTERNATIONAL
Credit Controller - Italian Speaking
Permanent · CALVERTON
VF INTERNATIONAL
Credit Controller
Permanent · CALVERTON
BOOHOO GROUP
Site Operations Manager
Permanent · BURNLEY
SHISEIDO
Shiseido Assistant Business Manager - Harrods (37.5 Hours)
Permanent · London
BOOHOO GROUP
Senior Site Operations Manager
Permanent · BURNLEY
HARRODS
Food Supply Coordinator
Permanent · LONDON
By
Reuters
Published
Oct 16, 2015
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tesco sticks with "Every Little Helps" in Christmas campaign

By
Reuters
Published
Oct 16, 2015

Tesco, Britain's biggest retailer, is to stick with its 22-year-old "Every Little Helps" slogan, it said on Friday as it detailed plans for its television advertising campaign in the run-up to Christmas.

In January, following a disastrous period of profit warnings and a regulatory investigation into manipulation of its earnings, Tesco Chief Executive Dave Lewis drafted in ad agency BBH to revive its battered image, replacing Wieden+Kennedy.


The appointment of BBH, responsible for high-profile ads for brands including Levis, Audi and Lynx, sparked speculation that the "Every Little Helps" sign-off, which first appeared in 1993, would get the chop.

But nine months later, Tesco said the first major TV campaign to be put together by BBH would retain the slogan.

The pre-Christmas campaign, featuring British comedy actors Ruth Jones and Ben Miller as mum and dad in a Tesco family, will showcase the improvements Lewis has pushed through since he joined the grocer in September 2014 - namely lower and more stable prices, better product availability and improved customer service.

Last week Tesco posted a 55 percent slump in first-half pretax profit but said it was trading ahead of expectations and outperforming rivals.

 

© Thomson Reuters 2022 All rights reserved.