Target debuts new store designs to launch in October

By

Obi Anyanwu

Published
Mar 22, 2017

Target is set to debut a new look for its retail stores, beginning with its Houston-area store at Aliana’s Market Center slated to open in October.

 
CEO Brian Cornell detailed the new, fully reimagined store design at Shoptalk in Las Vegas. The new design will include two entrances, one of which will be for quick shopping, curved, circular center aisles, and cross merchandise presentations. The second entrance will lead directly to the grocery and wine and beer shops, and it will house self-checkout lanes and an order pickup counter.
 
In addition, store associates will carry technology that allow for inventory searches and mobile payments much like associates at Apple Stores.

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“With our next generation of store design, we’re investing to take the Target shopping experience to the next level by offering more elevated product presentations and a number of time-saving features,” said Cornell. “The new design for this Houston store will provide the vision for the 500 reimagined stores planned for 2018 and 2019, with the goal of taking a customized approach to creating an enhanced shopping experience.”

 
The 124,000-square-foot Houston store will be the first of 40 stores to feature the new design. Target invested billions of dollars to redesign its 500 stores over the next three years and open the additional 40 stores.
 
The Minneapolis-based company also announced on Monday the opening of its first Midtown Manhattan retail location, which will join additional Target stores in Harlem and Tribeca. The new store will be located at Herald Square and is one of 30 stores Target plans to open in 2017, including East Village and Hell’s Kitchen stores in New York City.