The owning group of the Superdry brand announces the signing of a franchise agreement with Al Khayat Investments, over projects for the opening of 13 boutiques in the United Arab Emirates.

Superdry concept store

The development spread over three years is planned to start next July in the heart of Deira Ciry centre, in Dubai. Two other Dubai boutiques will open over the course of the year in the Emirates Mall and in the Mirdiff city centre. Al Khayat Investments already controls Fila and La Martina and aims to develop itself in the brand distribution sector.

″It is the key step for our international development″ CEO of the wholesale department of Supergroup, Theo Karpathios explains, ″we think this agreement will considerably enhance our presence in one of the most dynamic and active regions on the planet. This highlights the real international call for the Superdry brand.″