Supergroup continues sales growth

By

Bruno Joly

Published
May 6, 2015

Supergroup, the British company behind the Superdry fashion brand, posted another strong sales rise in its fourth quarter and reiterated guidance on full-year profit.

The company, whose trademark jackets, hooded tops, check shirts and jogging bottoms are popular with teenagers and twentysomethings, said on Wednesday that like-for-like sales in the 15 weeks to April 25 rose 11.6 percent.

The rise represented Supergroup's second consecutive double-digit increase after growth of 12.4 percent in its Christmas third quarter, which followed a first-half decline after warm autumn weather hit demand for winter clothing.

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"With a successful final quarter completed, the group's expected underlying profit outcome remains in line with previous guidance at between 60 million pounds ($91.3 million) and 65 million pounds," Chief Executive Euan Sutherland said.

Supergroup shares rose 6.3 percent to 10.60 pounds in early trading.
The company, which posted a profit of 62 million pounds in 2013/14, has a focus on online and international expansion to support growth and said on Wednesday that it has a strong pipeline of new stores in European markets.