Stone Island launches app, opens store in Stockholm
Stone Island, the sportswear brand that recently announced a collaboration with NikeLab, is expanding both digitally and physically.
The brand has created a new app, which is available for Apple and Android users in the US and Canada and is described as "a simple but sophisticated means for brand enthusiasts to keep up to date on Stone Island news and special products." The app will feature some products that will be available exclusively through the app.
And Stone Island is also expanding physically, with a new store just opened at Mäster Samuelsgatan in Biblioteksstan in Stockholm through property developer Hufvudstaden. The 200 sqm. store will sell the Stone Island and Stone Island Shadow Project collections, and features a store concept created by Marc Buhre, an industrial designer from Heidelberg and founder of the architecture studio Zeichenweg TM.
This year has already seen Stone Island open stores in Amsterdam, Hamburg, Rome and Turin. It has seven flagships in Italy and 11 globally.
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