Stella McCartney in Beano and Dandy link-up for kidswear
today Apr 26, 2018
Stella McCartney has expanded her link-up with Beano Studios for a new collection of kidswear following the successful womenswear debut last year.
The new pieces will feature Beano and Dandy comic favourites Minnie the Minx and Dinah Mo as well as Korky the Cat and Cuddles and Dimples.
The Dandy women’s range last year sold well and made the most of the current strong trend for pop culture-inspired prints and graphics, as well as the ‘kidult’ strand running through adult clothing.
McCartney said: “Following the success of the Dandy woman's range last year, we were keen celebrate the next generation of Beano fans with a sustainable and practical range for kids who still share that 'Beano' spirit of these iconic characters.”
The collection will launch in June for autumn/winter and will include 40 pieces from newborn up to age 14. It will be available from McCartney’s webstore and in selected physical locations, the Press Association reported.
The designer said the Beano “was a huge part” of her childhood “and the rebellious and fun nature celebrated in the comic led the design process of the new collection.”
Her link-up with the Beano and Dandy brands follows a family tradition. Her father Paul has appeared in the very last issue of The Dandy in 2012 after having said as far back as 1963 that it was a lifelong ambition to appear in the comic.
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