×
8 036
Fashion Jobs
PRIMARK
Stock Optimiser (Assistant Branch Merchandiser)
Permanent · READING
PRIMARK
SEO Analyst
Permanent · Reading
HEAD OFFICE
Social Marketing Performance Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · DARTFORD
MULBERRY
Lifestyle Development And Production Manager
Permanent · LONDON
MULBERRY
Visual Merchandising Manager - Emea & North America
Permanent · LONDON
SELFRIDGES
Finance Manager
Permanent · LONDON
NEXT
Delivery Coordinator - Croydon Centrale
Permanent · CROYDON
NEXT
Van Driver - Manchester Trafford
Permanent · MANCHESTER
NEXT
Sales Coordinator - Bury st.Edmunds
Permanent · BURY ST EDMUNDS
GANT UK
Brand Consultant - Full Time
Permanent · LONDON
HUGO BOSS UK LTD.
Ecommerce Marketplace Manager Northern Hub
Permanent ·
HUGO BOSS UK LTD.
Finance Manager (Maternity Contract)
Permanent ·
HUGO BOSS UK LTD.
Finance Manager
Permanent ·
HUGO BOSS UK LTD.
Sales Executive Boss Menswear
Permanent ·
DR. MARTENS
Senior Account Manager
Permanent · LONDON
PRIMARK
SEO Analyst
Permanent · READING
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · NEWPORT
ESTEE LAUDER
Tom Ford Beauty & Artisan Fragrances - Area Sales And Education Manager (Midlands)
Permanent · Birmingham
ESTEE LAUDER
Travel Retail - jo Malone London - Account Coordinator - Gatwick.Wdf-North - 37.5h/Week - Full Time, Permanent
Permanent · Horley
ESTEE LAUDER
Estee Lauder - Area Sales & Education Manager (Birmingham, Cambridge & mk)
Permanent · Birmingham
PRIMARK
Visual Merchandising Manager
Permanent · Kingston upon Hull
Published
Mar 8, 2013
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Spartoo attacks ready-to-wear

Published
Mar 8, 2013

The French footwear website is entering the ready-to-wear market for men and women. For its debut, the site is offering 6,000 items from the spring-summer 2013 collections of some one hundred brands.


The move represents a major extension of its product line that involved significant modifications to the site, including revised product sheets, but also an expansion to its logistics warehouse with a new 15,000 square-meter mezzanine. The new products are not just restricted to France but being offered in twenty European countries where Spartoo operates. With a product line of 30,000 shoe models from 700 brands, the website had already expanded its catalog to include bags and luggage in 2010, then watches and jewelry in 2012.

“You do not sell jackets and hoodies on the Internet like you do shoes,” said Boris Saragaglia, CEO of Spartoo. “All totaled, Spartoo is investing several million euros in ready-to-wear this year. The arrival of apparel will allow us to continue our strong growth by offering an even broader range of products. Even if our heart is still in the shoe business, diversification helps to attract new customers and improve retention of others!” Customers will discover a clothing world divided into four sections. The fashion section offers items from Esprit, Desigual, Mexx, DDP, Vero Moda, Eleven Paris and Joseph. Denim will also benefit from big names such as Diesel, G-Star, Kaporal, Pepe Jeans, Jack & Jones, Temps des Cerises and Levis. The Sport Lifestyle section will include Adidas Originals, Nike, Puma, Converse, Rip Curl, Quiksilver, Volcom and others. And Casual will offer Gant, Tommy Hilfiger, Timberland, Chevignon and Façonnable.

As an explanation of its launch into ready-to-wear, Spartoo said that online sales of clothing increased by 8% last year, while the market’s domestic sales only grew by 2.1%. While footwear earns 8 million euros in France, the clothing market is three to four times larger. The website hopes to see ready-to-wear assume a “significant portion” of its sales within 3 years. Meanwhile, the website is on track to earn 130 million euros in 2012.

Copyright © 2022 FashionNetwork.com All rights reserved.