×
1 270
Fashion Jobs
FOOT LOCKER
Geo Marketing Manager United Kingdom
Permanent · London
VANS
Account Coordinator - French Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
Tom Ford - Business Manager - Selfridges, Birmingham - 37.5 Hours - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Marketing Executive, Tom Ford Beauty, Kilian, Darphin And le Labo - Travel Retail Emea (Based London)
Permanent · London
ESTÉE LAUDER
Corporate Account Executive, Lagardere, Dfs, Inflight And Aquatic - Travel Retail Emea (Based London)
Permanent · London
ALEXANDER MCQUEEN
Collection Coordinator Assistant
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTÉE LAUDER
Clinique - Consultant - Boots, Sedley Place London - 37.5 Hours - Full Time, Permanent
Permanent · London
PAUL SMITH
Office Administrator
Permanent · NOTTINGHAM
FRASERS GROUP
Trainee Commercial Manager
Permanent · SHIREBROOK
FOREO
Key Account Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 26 Hours - Part Time, Permanent
Permanent · Edinburgh
BEARA BEARA
Marketing Executive (Taiwanese)
Permanent · LONDON
BRANDLAB 360 - HULA
Hula by Barbara Hulanicki – Wholesale Sales Manager
Permanent · LONDON
HOMEGOODS
Loss Prevention Detective
Permanent · Countryside
TK MAXX
10933-Loss Prevention Officer Sth Ruislip
Permanent · Ruislip
TK MAXX
10933-Loss Prevention Officer Haringey
Permanent · London
ESTÉE LAUDER
Aveda Haircare Category & Marketing Planning Manager
Permanent · London
ESTÉE LAUDER
Mac - Area Sales And Education Manager - London - Maternity Cover
Permanent · London
RALPH LAUREN
Operations Manager - Gretna
Permanent · Gretna
LUXURY RECRUIT
Head of Digital - Luxury
Permanent · LONDON
LUXURY RECRUIT
Brand Director - Luxury
Permanent · LONDON
Published
Jul 25, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Smiley x Lee Jeans debuts in Europe after Asia success

Published
Jul 25, 2018

The Smiley Company and major denim brand Lee Jeans have linked up for a new collection launching at retail across Europe. It’s available in the heart of London’s fashion districts in Covent Garden and in Carnaby on Great Marlborough Street and is also launching in Paris, Berlin, Antwerp, Amsterdam and Utrecht as well as selling on online at Zalando.


Smiley x Lee Jeans



The partnership follows a successful collaboration in Asia between Smiley and the VF Corporation-owned brand.

“After a very successful launch in Asia we are very happy to continue working with VF’s Lee Jeans brand,” said Nicolas Loufrani, CEO and founder of The Smiley Company. He added that the range "is very important for us as we keep on demonstrating to our fashion partners that the Smiley brand isn't limited to jerseys. Following trending applications and designs we can create styles that resonate with today's trendsetters on different textiles.”

And the company is certainly using the Smiley icon in interesting ways, making a splash on the back of denim jackets or emerging unexpectedly from a jeans pocket. 

The collection of separates includes T-shirts for women and men featuring the Smiley x Lee Jeans collaboration's logo, “mixed with classic patterns that continue to trend season after season." 

Paint-print patterns of overlapping Smileys appear as accents on pocket patches and on shoulder details of shirts and shirt dresses. The Smiley x Lee Jeans collaboration logo has also replaced the eyes of the Smiley Original logo “for a cool twist.”

Copyright © 2022 FashionNetwork.com All rights reserved.