×
3 655
Fashion Jobs
ABERCROMBIE AND FITCH CO.
Asset Protection Investigator
Permanent · London
ABERCROMBIE AND FITCH CO.
Asset Protection Agent
Permanent · London
NGG
Revenue Operations Manager
Permanent · LONDON
DEBENHAMS
Key Account Manager
Permanent · LONDON
BOOHOO
SEO Assistant & Copywriter
Permanent · MANCHESTER
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · INVERNESS
FRASERS GROUP
General Kitchen Manager
Permanent · SHIREBROOK
URBN
Free People Keyholder - Duke of York, London (16hrs)
Permanent · LONDON
URBN
Free People Keyholder - Duke of York, London (32hrs)
Permanent · LONDON
HARVEY NICHOLS KNIGHTSBRIDGE
Security Officer
Permanent · LONDON
AESOP
Retail Consultant | Aesop Harrods Counter London | Full Time
Permanent · London
VF INTERNATIONAL
Credit Controller - German Speaking
Permanent · CALVERTON
NEW BALANCE
Associate Trade Marketing Manager, Lifestyle
Permanent · Warrington
MATCHES FASHION
Accounts Payable Assistant
Permanent · LONDON
SCHUH
Accounts Payable Specialist
Permanent · LIVINGSTON
I SAW IT FIRST
Head of Creative - i Saw IT First & Missguided
Permanent · STRETFORD
HOUSE OF FRASER
Loss Prevention Supervisor - House of Fraser
Permanent · DARTFORD
EVERLAST GYMS
General Manager - Everlast Gyms
Permanent · SELBY
MULBERRY
Customs Entry Coordinator
Permanent · SHEPTON MALLET
SELFRIDGES
Finance Manager - Stock
Permanent · LONDON
NEXT
Sales Manager - Stockton Teesside Retail Park
Permanent · THORNABY
NEXT
Sales Coordinator - Blackburn The Mall
Permanent · BLACKBURN
Ads
Published
Feb 7, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Smiley debuts Undiz collab, puts heavy point of sale backing behind collection

Published
Feb 7, 2018

The Smiley Company has just launched a collaboration collection with intimates label Undiz, the retail brand owned by France’s giant Etam Développement lingerie specialist.


Smiley/Undiz



Describing Undiz as “one of the world’s coolest lingerie brands,” it has unveiled a Nu Icons collection.

The capsule offer features a selection of highlight pieces including fluorescent pink cotton trousers with motifs, fleece cropped hoodies with fuzzy coral Smileys emblazoned on the chest, a hoodie with ears and blue knit patches, and Smiley hipsters with the message “blah, blah” on the back. 

The line-up of eight styles also features tunics, tangas and oversized tees.

Smiley CEO Nicolas Loufrani said the company has always had a strong business in loungewear and lingerie and has enjoyed previous success with Undiz collabs.


 


The company is backing up this latest launch with "a highly visible marketing campaign.” The point of sale campaign includes a giant inflatable Smiley, strut cards, posters, shelf talkers, table PoS and gift-with-purchase stickers distributed across Undiz retail portfolio with a heavy presence in the intimates brand’s Champs Elysées flagship store. 

Smiley also produced a short video to promote the range which has launched across both brands’ social channels and in Undiz stores.

Copyright © 2023 FashionNetwork.com All rights reserved.