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Published
Nov 15, 2016
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Shop Direct to open London hub in Victoria

Published
Nov 15, 2016

Online retailer Shop Direct will open a 25,000 sq ft London hub in Victoria next summer with the team behind its higher-end VeryExclusive.co.uk due to be based there. They are currently housed in its Mayfair press showroom.

Shop Direct will open a new London hub next year


The new hub will be home to 250 staff in total, some of them new, while others will relocate from the firm’s Liverpool HQ and some will work between the two sites.

The space, in London’ Buckingham Palace Road, will be designed by SpaceInvader Design and will have a strong digital focus with staff on site focusing on IT and e-commerce, as well as brand and product.

The company has been investing heavily in technology including analytics, machine learning and artificial intelligence and this month unveiled a new chatbot service. It has also put spend behind expanding its own brand offer with the launch of its V by Very private label.

It said the London space should help it attract new talent and will allow it to be closer to its partner companies.

Shop Direct has been growing fast and in September reported its fourth successive year of rising sales and profits. Underlying pre-tax profit surged nearly 434% to £150m in the year to June 30, with sales up 4.3% to £1.86bn.

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