Sézane on tour in France, UK and Europe
French online fashion label Sézane is increasingly keen on brick-and-mortar retailing. It first rubbed shoulders with customers at its Paris 'apartment', then opened a temporary shop at Parisian department store Le Bon Marché, and is now launching on a tour of Europe. The tour, featuring a pop-up store format again, will set off at the end of March.
Lyon is the first venue of Sézane's tour, specifically the Chez Bonny multibrand store at 11 rue Sainte-Hélène, which will host the fashion label from 25th March to 8th April, showcasing a selection of essentials from the Sézane spring collection and the denim line.
The range will change for each pop-up store on the tour, as new collection items are regularly launched on the website. After Lyon, Sézane will move on to Paris at the end of April and Bordeaux in June, before setting off for the rest of Europe, with another two pop-up stores planned in London and Berlin in the next few months.
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