×
2 115
Fashion Jobs
SHISEIDO
Bareminerals Account Manager - Boots, Edinburgh Gyle (30 Hours)
Permanent · Edinburgh
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols Manchester (37.5 Hours)
Permanent · Stretford
SHISEIDO
Bareminerals - Account Manager (30 Hours)
Permanent · Edinburgh
V. F. CORPORATION
Manager, Strategic Accounts - Dickies Emea
Permanent · LONDON
VANS
Credit Controller - Spanish Speaking - Vans
Permanent · CALVERTON
VF INTERNATIONAL
Multilingual Credit Controller - Key Accounts (English Plus Any European Language)
Permanent · CALVERTON
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Location - 15Hours / 3 Days - Part-Time, Permanent
Permanent · Exeter
ESTÉE LAUDER
Clinique - Consultant - Sutton Coldfield, Beatties - 15 Hours - Part-Time, Permanent
Permanent · The Royal Town of Sutton Coldfield
ESTÉE LAUDER
Clinique - Consultant - Leicester, Boots - Fosse Park - 15 Hours - Part-Time, Permanent
Permanent · Leicester
YVES SAINT LAURENT UK LIMITED
Saint Laurent HR Manager UK, Ireland & Netherlands
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Hof Bluewater (35 Hours)
Permanent · Dartford
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols, Edinburgh
Permanent · Edinburgh
ESTÉE LAUDER
Origins - Online Trading Manager - Brand Site
Permanent · London
ESTÉE LAUDER
Multi Brand - Multi Brand Business Manager - House of Fraser, Rushden Lakes - 37.5 Hours - Full-Time - Permanent
Permanent · Rushden
ESTÉE LAUDER
Clinique - Consultant - Fenwick, Newcastle - 36 Hours - Full Time - Permanent
Permanent · Newcastle upon Tyne
ESTÉE LAUDER
Clinique - Consultant - Leeds, Trinity - Boots - 26 Hours - Part-Time, Permanent
Permanent · Leeds
ESTÉE LAUDER
Clinique - Consultant - Halifax, Harveys - 15 Hours - Part-Time, Permanent
Permanent · Halifax
ESTÉE LAUDER
Aveda - Account Manager - House of Fraser-White City, London - 30 Hours - Full Time, Permanent
Permanent · London
FOREO
E-Key Account Manager
Permanent · London
FOREO
Marketing Manager
Permanent · London
VF INTERNATIONAL
Warehouse Trainer And Instructor
Permanent · COALVILLE
OUTSIDE THE BOX RECRUITMENT
Account Manager Kidswear
Permanent · LONDON
Advertisements
Published
Jul 13, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Selfridges opens pop-up with Lily Cole's Wires eyewear

Published
Jul 13, 2018

Selfridges has linked up with eyewear start-up Wires Glasses, the company co-founded by top model Lily Cole and designer Yair Neuman, to launch a pop-up that opens on Sunday in the retailer’s personalisation area on its lower-ground floor.




The news comes several weeks after Wires announced a round of seed funding from investment firm True Ventures and also opened its webstore.

Wires is based on an innovative concept whereby a foundational wire frame can be paired up with seven different designs of lens rims in different shapes and colours. The lens rims are interchangeable so there’s an affordability story here. Although the initial outlay for a pair off Wires specs can be as much as £270, the interchangeable lens rims are only £50.

There's a strong eco story too as the production method and concept creates minimal waste.

The concept was the brainchild of London-based designer Yair Neuman but the inclusion of Lily Cole as creative director virtually guarantees publicity for the brand. And with a number of celebrity-linked product lines having reached stratospheric sales levels in recent years, the Cole connection could mean the sky's the limit for Wires.

That potential clearly attracted True Ventures and it's undeniable that a pop-up in Selfridges is an ideal venue to reach the kind of customers the brand needs to take its sales to the next level. The store is a magnet for well-travelled, international, high-spending Millennials, all looking for something new and different.

The pop-up will be accompanied by an exclusive pair of glasses inspired by Selfridges itself and priced at £220.

Copyright © 2021 FashionNetwork.com All rights reserved.