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Published
Mar 2, 2016
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Seiko opens first Australian boutique

Published
Mar 2, 2016

Seiko, the Japanese watch brand, has entered the Australian market with a new store in Sydney.

Photo: Seiko


The new store is located in the iconic Queen Victoria Building in Sydney, which once housed a market but has held luxury stores since 1986. Seiko held a celebration in honour of the opening, which was attended by the Consul-General from the New South Wales consulate of Japan, Mr. Masato Takaoka.

Seiko is currently expanding internationally with stores opening in in the world's leading cities. In 2015, it opened stores in Frankfurt, Moscow and Tokyo, and more will follow in 2016. The company aims to "allow visitors a unique, exciting and intriguing opportunity to explore the world of Seiko through its history, its craftsmanship and its finest watches," Seiko stated.

The Seiko Boutique in Sydney will sell Seiko's Grand Seiko, Astron and Credor collections, as well as several watches never before offered in Australia. Customers will also be able to take advantage of the boutique's resident Seiko watchmaker, who can help with technical information.

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