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Published
May 14, 2015
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Sarah Jessica Parker to launch SJP Collection at Bloomingdale’s

Published
May 14, 2015

Fashion icon, Sarah Jessica Parker announced in a rather interesting way that her SJP accessories collection will be available at Bloomingdale’s 59th Street. Hoards of people gathered to the store to witness her campaign shoot being shot in real-time and learned that the collection will be available in June.
 



“Well. I guess the cat’s out of the (little brown) bag. As usual, we will keep you posted on every detail as we are able. I’m under a strict gag order until then. Xx, Sj,” said the actress via Instagram.  
 
The collection will launch at select Bloomingdale’s locations and on the Bloomingdale’s website by mid-June. In September, the actress will appear at the retailer’s 59th Street location to celebrate the launch of the fall collection.

Parker and her partner George Malkemus III founded SJP in 2014. The line is inspired by her love for the single sole and memories of New York City fashion in the late 1970s. 

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