Sandqvist names Andersson new CEO
After months of searching for someone to take over the position, Sandqvist, the Swedish accessories brand that makes canvas and leather bags, has tapped Craft Sportswear's Commercial Manager Caroline Andersson to be its new CEO.
The company said it is entering a new phase of the business and decided to hire Andersson to run it. Its former CEO, the brand's founder Anton Sandqvist, will step down from his position sometime this autumn.
“Sandqvist is a wonderful company and brand with high quality products. Moreover, they are looking to take this company to the next level which I see as a very fun and exciting challenge to
take on,” Andersson said.
Sandqvist commented: “It feels good and confident in handing over the CEO role to Caroline who with her extensive background in retail business, analytical skills and good leadership, will do a fantastic job.”
Sandqvist also has a new PR, Mimmi Brundin, who comes from the PR and event agency Ibeyostudio. The brand has about 20 employees, three physical stores and an online store. It intends to open more international stores in major cities within the next decade.
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