Gift cards and vouchers remain hugely popular in the UK market with 73% of consumers buying them as presents, says a Royal Mail survey that underline the importance of easy-to-buy gift cards for fashion retailers.
Emotions - “a brand’s ability to spark an emotional connection with consumers” - will be key to the luxury sector in 2018 while the widest possible interpretation of sustainability is also crucial, a new report claims.
Social media analytics firm, NetBase, released its 2018 Luxury Brands Report this Wednesday, revealing that high-end fashion labels account for half of the top ten luxury brands active on social media.
Sponsorship accounts for a fifth of revenues for the International Olympic Committee (IOC), which protects that income by monitoring closely for any infringements, but guerrilla marketing tactics are taking off.
Perfect Corps.’ makeup try-on app picked up Google Play’s “Editors’ Choice” approval this Wednesday, along with selfie editing app YouCam Perfect, cementing AR and AI technology’s position in the beauty industry.
Amazon Registry Services has launched a new .Bot platform and has partnered with Automat on Beauty.bot, an artificial intelligence-powered conversational messaging platform custom tailored for the beauty industry.
Net-A-Porter is expanding its content creation to meet customer demand for more and more frequent stories with the launch of Porter Digital, an online platform delivering daily editorial content in four languages.