Farfetch has linked with ‘contemporary vintage’ fashion specialist Byronesque for an 11-piece menswear re-issue collection from Vexed Generation which is launching exclusively on the site and will be available globally.
The designer brand spent last year investing in new shops and upgrading its e-commerce capabilities, and its effort seem to have paid off, posting increases in both annual revenues and pre-tax profits.
At a time when luxury giants are targeting global consumers and having to navigate local sensibilities, the impact of their understandable caution on their marketing campaigns is causing some ad concepts to backfire.
The shopping surge everyone had hoped for in the final week of the pre-Christmas shopping season didn’t quite happen, but in the very last week of the month, massive discounts finally loosened consumer purse strings.
While the Christmas shopping season is generally acknowledged to have been a weak one for UK stores, it hasn’t been quite as bad as some expected and sector stars like Selfridges managed to turn it into a triumph.