Valentino’s Pierpaolo Piccioli has turned Valentino’s fall ad campaign into a social distancing experiment and called on friends of the house like Christy Turlington, Gwyneth Paltrow, Adut Akech and Naomi Campbell to be photographed by people with whom they are sharing confinement.
The partnership will see the launch of eight custom-branded, augmented reality [AR] lenses from L’Oréal brands like Garnier, Lancôme, L’Oréal Paris, and Maybelline, featured in a dedicated beauty area on Snap Camera.
A drop in Google ad sales steadied in April and some consumers returned to using the search engine for shopping in addition to finding novel coronavirus information, parent Alphabet Inc said on Tuesday.
UK retailers have a huge opportunity in China as it recovers from the coronavirus crisis with new research saying 76% of consumers there who’ve bought British goods online plan to increase their spend this year.
Given the ongoing lockdown, fashion brands have had to think outside the box to organize photo shoots. The latest to date is Jacquemus, which has captured the visuals for its new campaign via FaceTime.
Trent Alexander-Arnold, the star defender of Liverpool FC, and heavyweight boxing champion Anthony Joshua join Under Armour to donate performance apparel to frontline medical workers in the UK and across Europe.
Fashion and luxury brands worldwide have launched a wide ranging array of sustainable initiatives, timed to coincide with the 50th anniversary of the day dedicated to environmental reform on Wednesday, April 22.