The importance for brands of winning the PR battle during the coronavirus crisis can be seen from a study that shows 54% of UK e-shoppers are less likely to spend with brands that have behaved badly during the outbreak.
The Italian fashion industry has been hit hard by the coronavirus. But new data shows that it's beginning to recover with an 18% increase in online consumer purchases, although it’s still down overall.
The UK retail lockdown may have sent many consumers to webstores in order to buy the products they wanted, but it also sent online fashion sales spiralling downwards, exploding the myth of an online boom.
Sizing specialist True Fit said this week that premium jeans specialist 7 For All Mankind has seen an uplift in consumer activity on its European sites since it added True Fit technology to the online stores.
Shops may remain closed, but specialist footfall tracking companies are still measuring visitor traffic to retail areas and on Wednesday, Springboard said Easter weekend saw an 83.1% drop in footfall compared to 2019.
With physical shops in the UK remaining closed, a huge volume of stock is building up both in stores and in warehouses, and retailers are potentially facing a £15 billion stock write-off, according to new analysis.
Beauty brands business Brand Architekts Group released an update on Tuesday in which it talked about its “strong financial and liquidity position” and how most of its retail customers continue to trade.
Next has taken a big step this week and has reopened its online shop and warehousing and distribution operations following their closure in late March. But it closed the site again quickly as demand surged on Tuesday.
Tapestry Inc. said on Friday that is was extending store closures in North America and Europe for an additional two weeks through April 24, in light of continued efforts to slow the transmission of Covid-19.
With Covid-19 continuing to cause disruption around the world, a study has revealed that although American consumers are relatively optimistic about the economy’s recovery, many are planning on cutting their spending.
Countless Amazon contractors are shuttling food and staples that consumers depend on to their doorsteps.Yet many feel Amazon has not given them enough pay or protections, as frontline workers in a global pandemic.