Tropic has chosen the London Underground for its first large-scale ad campaign. The British beauty brand has launched the ‘Nice To Meet You’ tube campaign, which aims to share its products with a broader audience.
As kidswear becomes more important to luxury brands that see huge value in offering mini-me collections to affluent family shoppers, Burberry has unveiled an AW22 collection and campaign, inspired by the Thomas bear.
It has long been the the retreat of choice for many a male: The Man Cave. And global online fashion brand BoohooMan has given it an upgrade this summer, marking the brand's entry in the hospitality sector.
Let the battle for BtS begin. George at Asda is already set to launch its new UK Back-to-School (BtS) TV and media campaign on Saturday (23 July). Running until the end of August, it’s called ‘Uniform for the People’.
Paul Smith’s longstanding tailoring partnership with English Premiership football club Manchester United not only continues into another new season, but has been reimagined and updated for the players' SS22 wardrobe.
Marta Ortega is continuing to elevate the brand image and positioning of Inditex's flagship retailer, launching a premium collection with a campaign created by David Sims, Emmanuelle Alt and Kate Moss.
The UK advertising standards watchdog ASA continues to clamp down on errant social media influencers and fashion brands. The latest is Prettylittlething and its creative director/Love Island star Molly-Mae Hague.
Hugo Boss is having a good year and has just raised its full-year outlook on the back of a strong Q2. It said the strength was fuelled by the “bold branding refresh” of Boss and Hugo from the beginning of 2022.
Support for the humble bumble bee is growing. And it’s no wonder the beauty industry in particular is stepping up its support, given the essential pollinating power it provides for many of its core ingredients.