RYU Apparel launches Up Down Program

Vancouver-based athletic brand RYU Apparel is rolling out a new program designed to encourage athletes to achieve their fitness goals.

Baptized the Up Down Program, the initiative allows RYU Apparel clients to return items purchased within one year if their size changes, either because they added muscle or lost weight, in order to purchase the same or similar item in a new size at 50 percent the regular price.

The aim is to motivate athletes to start their fitness goals early, while equipping them with a new RYU work-out wardrobe.

"We see local athletes working hard to achieve their fitness goals everyday. As we are immersed in the fitness community, we are thrilled to do our part in supporting these athletes any way we can," says Marcello Leone, CEO, President and Chairman of the Board for RYU, in a news statement.

The new program is a part of RYU’s overall Athlete Members Program, which is a free sign-up. Items that are returned through the program will be donated to local organizations.

The Up Down Program officially launched on January 3, 2017, and is available to athletes in RYU's flagship store at 1745 West 4th Avenue and its newest location at 805 Thurlow Street in Vancouver, BC, and online at ryu.com.

RYU (Respect Your Universe) is a tailored technical training brand engineered for the fitness, training and performance of the multi-discipline athlete. It is headquartered in Vancouver, Canada.

RYU Apparel launches Up Down Program

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