Mar 31, 2017
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Russell & Bromley to make Birmingham debut at Bullring

Mar 31, 2017

Leading British footwear retailer Russell & Bromley continues the expansion of its store portfolio with a new deal to open at Birmingham’s Bullring shopping centre.

Photo: Russel & Bromley

It will be the first time the brand opens in the city and follows the decision to open new stores in prime regional destinations. In October, Russell & Bromley launched at Victoria Gate, Leeds and is set to open a new store at Westquay, Southampton in May.

At Bullring shopping centre, the label has taken a 260 sq mt unit located on the upper east level alongside Diesel and Swarovski. The shop will offer Russel & Bromley’s full range of luxury footwear and handbags for women and men.

“Following the recent announcement of Coach’s debut in Bullring, we are pleased to welcome yet another aspirational brand to Birmingham for the first time,” said Iain Mitchell, UK Commercial Director at Hammerson.

“Leading retailers are increasingly focusing their store expansion plans on prime regional shopping centres, and as the leading retail destination in the midlands, Bullring is the perfect fit for Russell & Bromley.”

Other premium retailers at the mall include AllSaints, Hugo Boss, Kurt Geiger, Selfridges, Lacoste and Michael Kors.

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