Roger Dubuis opens its first UK boutique at Harrods

By

Laura Galbiati

Translated by
Nicola Mira

Published
Mar 3, 2017

Swiss luxury watch label Roger Dubuis has chosen Harrods as the home of its first monobrand store in the UK, in the wake of the success enjoyed last June by the window display on the London department store's Brompton Road façade, for the launch of the 'Made with Love & Precision' campaign.

The 30 m2 store will open in March. Its interiors have been designed by the Geneva-based watchmaker’s Creative Director Alvaro Maggini, mirroring the aesthetic of the label's other stores: subtle design touches, featuring plaited leather, bronze and wood details, create an intimate, sophisticated atmosphere.

The store will showcase two of the most distinctive Roger Dubuis watches, the Excalibur Table Ronde and the Excalibur Pocket Time, as well as selected timepieces from the Excalibur e Velvet collections. In the course of the year, Roger Dubuis will launch several novelties, among them the Excalibur Spider Pirelli and the new Ladies Velvet collection of women's watches.