Rituals beauty lands in Islington’s Angel Central
Dutch cosmetics brand Rituals has opened a new store in Islington. Located at the North London shopping centre Angel Central, the 1,040-sq-ft store expands the brand’s presence in the city where it has several more standalones and concessions.
The brand, which has 450 stores in 27 countries, plus more than 1,450 concessions and 4 city spas, used its in-house design team to create the new space. It draws on its eastern influences with dark wood and soft lighting.
Islington has become a key destination for higher-end beauty brands in recent years and the mall also houses a L’Occitane store.
The arrival of Rituals is a key part of Angel Central operator CBRE’s plans to invest in the mall this year with more leisure tenants and a wider variety of retail brands. It brought in Queensberry Real Estate as development manager to oversee changes to the occupier mix and the overall environment.
Anchored by H&M, it also features Gap, Calzedonia, French Connection, Monsoon, paper chase, Muji and a newly revamped Oasis, plus a cinema and dining at Wagamama and Gourmet Burger Kitchen.
Rituals opened its first store in 2000 and has grown into a major beauty-meets-lifestyle brand with products like home fragrances and pure tea to complement its skincare, bodycare and mineral make-up offer.
As well as regular retailer stores, it has been expanding fast in duty free, airline, cruise liners and ferries as well as hotels.
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