×
4 520
Fashion Jobs
TK MAXX
Security And Loss Prevention Advisor
Permanent · Preston
TJX EUROPE
Brand & Marketing Administrator
Permanent · Grand Londres
TK MAXX
Loss Prevention Advisor - Glasgow And Surrounding Area - Full-Time- Permanent
Permanent · Glasgow
TK MAXX
Loss Prevention Officer - Permanent - 2 x pt 20hrs Bedford Town
Permanent · Bedfordshire
FARFETCH
Senior Performance Marketing Executive (DACH Region) – Affiliates And Growth Partner Marketing
Permanent · LONDON
RALPH LAUREN
Sales Professional
Permanent · London
RALPH LAUREN
Sales Professional
Permanent · London
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Shepherd’s Bush (Westfield)
Permanent · London
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Trafford
Permanent · Manchester
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Princesshay
Permanent · Exeter
MULBERRY
Warehouse Team Leader
Permanent · SHEPTON MALLET
MULBERRY
Senior Retail Operations Manager UK & Emea
Permanent · LONDON
H&M
Security Guard
Permanent · MILTON KEYNES
LOVISA
Regional Manager
Permanent ·
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · DENTON
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent · HALIFAX
FRASERS GROUP
Logistics Project Manager
Permanent · SHIREBROOK
FARFETCH
Service Desk Analyst
Permanent · LONDON
MULBERRY
Lawyer
Permanent · CHILCOMPTON
MULBERRY
Warehouse Administrator
Permanent · SHEPTON MALLET
HARVEY NICHOLS
Brand Consultant - Marcolin - 20 Hours
Permanent · LONDON
DIESEL
Keyholder
Permanent · DARTFORD
Ads
Published
Dec 1, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Rihanna's Fenty Puma Creeper wins Shoe of the Year

Published
Dec 1, 2016

Rihanna and Puma on Monday scored the Shoe of the Year award for the Fenty Puma Creeper at the 2016 FN Achievement Awards almost two full years after the singer joined the company as artistic director and brand ambassador.


The Fenty Puma Creeper


 
The Fenty Puma Creeper sneaker launched in 2015 and quickly rose in popularity comparable to the Adidas Yeezy Boost 350, which won Shoe of the Year in 2015. The sneaker is a revamped version of Puma’s popular Suede silhouette and features a suede upper and thick rubber sole. Since the launch of the Creeper, Puma and RIhanna expanded on their footwear offering more colorways and patterns for the Creeper, a men’s version of the Creeper and an apparel line.
 
Rihanna joined Puma in 2014 and helped the company achieve a quick sales boost. Chief Executive Bjorn Gulden said in November, "We are coming from a low base. We are very, very happy with the development in the U.S. in the last eight to 10 weeks because our products are selling through. Our sales are not slowing down, more the opposite. More consumers are buying our products at full price and retailers are therefore more satisfied with us.”

After signing Rihanna as a brand ambassador and artistic director, Puma signed Kylie Jenner and model and actress Cara Delevingne as brand ambassadors.
 
Puma is the second company to win the Shoe of the Year award joining Adidas, which won the award two years in a row for the Stan Smith and Yeezy Boost 350 sneakers. The Fenty Puma Creeper is the third sneaker ever to win the award.

 

Copyright © 2023 FashionNetwork.com All rights reserved.