Revolve unveils new 5x5 swimwear collection
Revolve, the fashion etailer that targets millennial consumers, is unveiling a new collection of swimwear and summer styles, called 5x5 Swim Style.
Five of the site's hottest swim brands have collaborated with top influencers on the collections, which sees L*Space work with Jamie Chung, Beach Riot with A Bikini A Day (Tash Oakley and Devin Brugman), ElleJay Swim with Ludi Delfino, Tularosa with Rocky Barnes, and Lovers + Friends modeled by Alexis Ren.
The overarching theme was "Under the Sea", and each of the teams were tasked to interpret and design their capsules with that point of inspiration. The result is five mini capsules, each ranging from 7-12 pieces for each brand, for a total of 47 pieces. The capsules retail from $50 - $188.
"As the millennial customer continues to flee stale incumbent brands, swim is becoming an extremely important category for us and is growing at 100% year over year. Our team has curated the best selection of premium swimwear on the planet and the Revolve 5x5 Swim Project highlights some of the best of the best,” says Revolve Co-Founder and CEO Michael Mente.
The #Revolvearoundtheworld campaign for the collection was shot in Jamaica, which the brand says was the perfect backdrop to the collection.
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