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Published
Feb 21, 2010
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Replay launches new online store

Published
Feb 21, 2010

The new Replay.it portal is now online. This platform has been developed to promote products on offer as well as the online shop. The strategy used in structuring the site aims to give faster and more innovative access to regularly updated content to give space to numerous designs from the Italian denim and casualwear label.


Photo: www.replay.it

A new video section enables access to clips which provide a direct link to the online shop; in this way, the consumer can pause the video and proceed to purchase a product they have seen featured in the video itself. There is a strong focus on the integration of the brand experience and the purchasing process; the brand is suddenly within reach, as if you had walked into an actual Replay store.

Great importance has been ascribed to social networks, including a new page on Twitter (www.twitter.com/Replay), which will also keep consumers updated about the Replay world.

“The internet is a key tool for a young, fast-moving company like ours. All our brands, each with its own personality, will find space and a voice on this new platform, as will the products connected to the numerous brand extension projects” says Gaetano Sallorenzo, CEO of Fashion Box spa.

The project has been developed by Replay in conjunction with the agency H-art.

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