×
2 890
Fashion Jobs
ESTEE LAUDER
Clinique - Consultant - Selfridges, London - 15 Hours, 2 Days - Part Time, Permanent
Permanent · Londres
ESTEE LAUDER
Tom Ford Beauty - Product Manager (Fragrance)
Permanent · Londres
ESTEE LAUDER
The Estée Lauder Companies - UK dc Warehouse Operative – Goods in (Tuesday-Friday 06:00 - 14:00 & Saturday 08:30 – 16:30)
Permanent · Fareham
AESOP
Retail Consultant | Full Time | Aesop Northcote Road, London
Permanent · London
AESOP
Retail Consultant | Part Time | Aesop Northcote Road, London
Permanent · London
AESOP
Retail Consultant | Full Time | Aesop Richmond, London
Permanent · Richmond
AESOP
Retail Consultant | Part Time | Aesop Richmond, London
Permanent · Richmond
BOOHOO GROUP
Warehouse Operative - 3on/3off - 14:00-02:00
Permanent · CRICK
COAST
Art Director
Permanent · LONDON
BERSHKA
General Manager - Bershka Blanchardstown
Permanent · DUBLIN
ZARA HOME
Zara Home White City - General Manager (Maternity Cover)
Permanent · LONDON
SELFRIDGES
Finance Systems Analyst
Permanent · LONDON
BOOHOO GROUP
Warehouse Operative - 14:00-02:00
Permanent · CRICK
URBN
Urban Outfitters Performance Marketing Manager - London, UK
Permanent · LONDON
HARRODS
Senior Buyer's Clerk - Accessories
Permanent · LONDON
HEAD OFFICE
Head Chef Food Production – Victoria Head Office
Permanent · LONDON
ESTEE LAUDER
Sales & Education Executive, Estee Lauder - Travel Retail Emea (Based UK)
Permanent · Londres
ESTEE LAUDER
Clinique - Consultant - Boots Trinity, Leeds - 26 Hours/Week - Part Time, Permanent
Permanent · Leeds
ESTEE LAUDER
Clinique - Consultant - Boots Metro, Gateshead - 21 Hours/Week - Part Time, Permanent
Permanent · Gateshead
THE NORTH FACE
Account Coordinator - German Speaking - Vans
Permanent · NOTTINGHAM
VANS
Account Coordinator - Dutch Speaking - The North Face
Permanent · NOTTINGHAM
TIMBERLAND
Account Coordinator - French Speaking - Dickies
Permanent · NOTTINGHAM
Ads
Published
Oct 31, 2014
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ralph Lauren to open Polo in London but will first launch a Polo Sport line

Published
Oct 31, 2014

Polo Sport: since 1994 this has been the name of the Ralph Lauren perfume. But as of fall 2015, it will also be the name of a new Polo sports and lifestyle line.

After the women's collection (presented here in the flagship store in New York), Polo will be launching a sports collection in fall 2015.


The American management team used the posting of its third quarter results as the occasion to announce the launch of a premier collection solely dedicated to menswear. The brand promises to accompany consumers "from the field to the street". It will thus offer sportswear pieces following a lifestyle trend all while conserving the Ralph Lauren touch.

"The Polo brand has always reflected an active spirit and sensibility, and our company is proud to be associated with some of the world's most admired sporting events and championships in the worlds of tennis, golf, polo and of course, the Olympics," highlighted Jacki Nemerov, Executive Vice President of the group in an exchange with financial analysts. "The strong consumer response to these partnerships and products affirms our belief that our brand's credibility and potential in the active space is unique and powerful. As you know, the active segment of the apparel market is growing at a tremendous rate, and we believe there is a significant long-term market share opportunity for Polo."

The collection is to be launched worldwide through specialised stores, department stores, in the group's own stores and online.

Ralph Lauren is indeed aiming to develop Polo's visibility and retail footprint. After launching the Polo Women's line this season, it inaugurated the brand's first flagship store on Fifth Avenue in New York.

The Polo Ralph Lauren flagship store in New York. Photo: Ralph Lauren


"Interestingly, the Women's Polo business is representing about half of the sales of that store," added in Christopher Peterson, the group's Chief Financial Officer. "We are very encouraged by this since because we think that this line gives us another leg to the stool for the Polo retail strategy. We're also seeing about 40% of the sales go to foreign tourists in that store. And so we're seeing a strong resonance of Polo products with the foreign tourist."

Polo currently has five stores in the world with units that have just opened in Singapore and Las Vegas. A store is also scheduled to open in Houston by the New Year and Ralph Lauren promises to gradually develop its network in the next 12 months.

The group has even already announced the opening of a European flagship store. Polo will thus have a new address on Regent Street, in London, in the first quarter of 2016.

Copyright © 2022 FashionNetwork.com All rights reserved.