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By
AFP-Relaxnews
Published
Sep 8, 2015
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Ralph Lauren to livestream show across the pond

By
AFP-Relaxnews
Published
Sep 8, 2015

It's being called a digital first for fashion as Ralph Lauren Corp. joins forces with live-streaming app Periscope to show off the Ralph Lauren Collection show in London, live from New York.

Ralph Lauren AW/15 New York - PixelFormula


As models strut the catwalk at Skylight Clarkson Square in Manhattan, Londoners will be able to watch the spring 2016 show as they pass through Piccadilly Circus, where the show will be projected on a screen.

Leading up to the show, the event will be teased with tweets from the brand's account to its 1.3 million Twitter followers.

Ralph Lauren will plug the event by means of its Twitter handle, #RLRunway and tweet from @Twitter and @Twitter_Fashion.

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