Rakuten adds third-party retailers to UK rewards programme

By

Barbara Santamaria

Published
Oct 18, 2017

Rakuten has announced that customers in the UK can now collect and use Rakuten Super Points at more than 200 popular British retailers including Marks & Spencer, Asos, TK Maxx and Tesco.

This is the first time the Rakuten Super Points loyalty scheme features third-party retailers in Europe, and marks the first anniversary of the programme in the region.

The points can be earned when shopping through Rakuten.co.uk, and redeemed for shop credit that can be used online and in-store at a number of retail partners.

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The e-commerce company first introduced its global loyalty rewards programme 15 years in Japan, becoming the most used loyalty point scheme in the country. It had previously been available in the UK and Spain with Rakuten TV, Rakuten Kobo and Rakuten Viber as reward options.

“Rakuten is a membership company and Rakuten Super Points are at its centre. Each Rakuten service owes a large part of its success to being part of the bigger Rakuten ecosystem and its over 1 billion members”, said Arjen van de Vall, President Europe at Rakuten.

“In Europe, this ecosystem will also be our key to success, and by opening up our loyalty scheme to third party retailers, we are taking a major step towards that.”

Rakuten’s efforts to expand its presence in Europe have also taken the company to team up with FC Barcelona as its main global partner and first ever global innovation and entertainment partner.