QVC introduces shoppable pop video for C. Wonder collection
QVC, the video and ecommerce retailer, has launched a shoppable pop video with Sophie Ellis-Bextor, the British singer.
The video is for the new C. Wonder collection, curated by celebrity stylist Brad Goreski, which is exclusive to QVC. In the video, Ellis-Bextor, who was in Strictly Come Dancing, snaps her fingers to change into eight different looks. Customers can click on each outfit to be taken to the QVC website to purchase, for an interactive shopping experience.
Ellis-Bextor says: "I really like the stylish and accessible nature of the C. Wonder collection at QVC. I have a passion for all things 60s and 70s inspired so it's a perfect addition to my wardrobe."
The shoppable video features "Wonder," a specially composed song sung by new talent Biba. The C. Wonder collection was created by E! Fashion Show Police panellist, Brad Goreski, and targets women who are "preppy and chic with a modern bohemian spirit." It retails from £23 to £65, and mixes tailored classics with vibrant prints and denim essentials.
Goreski said: "I'm so excited to bring something wonderful to QVC UK as the Creative Director of C. Wonder! This line is all about global travel and exploration, and I hope that the C. Wonder woman will love our preppy, bohemian look. Wearing C. Wonder means being confident, comfortable, and chic - and that's what I love about fashion and style."
Nick Chalkley, Fashion Buying Director at QVC, commented: "Our customer spends an increasing amount of time shopping online so a shoppable pop music video is a great way to launch the brand in the UK. Shoppers can enjoy browsing as they watch Sophie showcase the range and buy their favourite items at the same time."
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