Quiksilver and Li & Fung enter licensing agreement for kid’s line

By

Olivier Guyot

Published
Nov 27, 2013

Quiksilver has entered into a partnership agreement with LF USA, the US arm of Hong Kong-based Li & Fung for the design, manufacturing and marketing of children’s apparel under the Quiksilver and DC brands. The deal will come into effect in autumn 2014.

Of the agreement, CEO Andy Mooney said: “This relationship is in line with our profit improvement plan, enabling us to focus our energies and resources on our core apparel business and significantly reduce product styles and SKUs in our supply chain.”

The group has given no indication to its licensing agreements in this segment for other countries. Quicksilver children’s wear in Europe currently is managed by the company’s internal teams.