Mar 24, 2014
PVH changes Calvin Klein partner in India
Mar 24, 2014
PVH Corp, the owner of the Calvin Klein trademarks worldwide, announced that Arvind Brands and Retail Limited, a subsidiary of Arvind Limited, has replaced PVH’s prior joint venture partners in Premium Garments Wholesale Trading Private Limited, the licensee of the Calvin Klein trademarks in India.
In connection with the transaction, Calvin Klein Inc, a wholly owned subsidiary of PVH, entered into a new license with Premium Garments to distribute Calvin Klein Jeans apparel and accessories and Calvin Klein Underwear products in India.
This new arrangement takes advantage of PVH’s control of the brand vision for these two Calvin Klein product categories resulting from its acquisition of The Warnaco Group, Inc. in February 2013 and Arvind’s operational expertise in the region, and is intended to maximize the market opportunities for these product categories throughout India.
PVH and Arvind are also partners in a joint venture that licenses PVH’s Tommy Hilfiger brand in India.
“By having Arvind – a true leader in the Indian apparel industry and established PVH business partner – join this venture, we believe we are well-positioned to execute against and expand upon the growth strategy for the Calvin Klein brand in India,” said Tom Murry, CEO of Calvin Klein.
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