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Published
Jul 26, 2010
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Puma designates Alexander Hagen to Europe

Published
Jul 26, 2010

New European Managing Director, Alexander Hagen will start 1 September. He was previously Sales Director of the outdoor lifestyle label, Aigle.

Alexander Hagen, Puma

Prior to Aigle, Hagen specifically worked for Gallaway, TaylorMade (Adidas) and Lacoste. At Puma, he succeeds Ludovic Manzon who will from now on oversee Japan's activity.

Manzon arrived at Puma in 2004 as head of European Sales and climbed up the ranks to become Managing Director of Puma's Europe area in 2009. Both managers will report to Stefano Caroti, management board member responsible for distribution and sales.

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