×
1 213
Fashion Jobs
ALEXANDER MCQUEEN
Collection Coordinator Assistant
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTÉE LAUDER
Clinique - Consultant - Boots, Sedley Place London - 37.5 Hours - Full Time, Permanent
Permanent · London
PAUL SMITH
Office Administrator
Permanent · NOTTINGHAM
FRASERS GROUP
Trainee Commercial Manager
Permanent · SHIREBROOK
FOREO
Key Account Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 26 Hours - Part Time, Permanent
Permanent · Edinburgh
BEARA BEARA
Marketing Executive (Taiwanese)
Permanent · LONDON
BRANDLAB 360 - HULA
Hula by Barbara Hulanicki – Wholesale Sales Manager
Permanent · LONDON
HOMEGOODS
Loss Prevention Detective
Permanent · Countryside
TK MAXX
10933-Loss Prevention Officer Sth Ruislip
Permanent · Ruislip
TK MAXX
10933-Loss Prevention Officer Haringey
Permanent · London
ESTÉE LAUDER
Aveda Haircare Category & Marketing Planning Manager
Permanent · London
ESTÉE LAUDER
Mac - Area Sales And Education Manager - London - Maternity Cover
Permanent · London
RALPH LAUREN
Operations Manager - Gretna
Permanent · Gretna
LUXURY RECRUIT
Head of Digital - Luxury
Permanent · LONDON
LUXURY RECRUIT
Brand Director - Luxury
Permanent · LONDON
LEVI'S
Mobile App Trading & Operations Manager
Permanent · London
BLACK PR
Sales Account Manager
Permanent · LONDON BOROUGH OF HACKNEY
ESTÉE LAUDER
Clinique - Consultant - Boots, Inverness - 18 Hours - Part Time, Permanent
Permanent · Inverness
RELY RECRUITMENT
Head of Finance / Finance Manager
Permanent · LONDON
LEVI'S
Performance Marketing Manager
Permanent · London
Published
Aug 1, 2010
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Puma aims for 4 billion Euros sales revenue

Published
Aug 1, 2010

Puma
Jochen Zeitz
The Puma brings out its claws. While the difficult market conditions have been slowing projects down until now, the feline brand announces its ambitions. The supplier will present in late October its plan: "Phase IV Revisited" for its activity 2011-2015. The initial phase 4 already set off to a good start in 2006, however the economic crisis came and interfered. According to Jochen Zeitz, Puma's boss since 1993, its 30th year, the goal has been clear: the cross bar for 2015 is to reach 4 billion Euros of turnover, compared to its 2.5 billion in 2009. Initiated in 2006, Phase 4 aimed to regain control of distribution in many countries and to launch new product lines including beachwear, car and golf gear. These categories of expansion have been pursued, but hindered by the state of the economy.

In the first half of 2010, when the World Cup started on June 11, the group saw its turnover stable at 1.29 billion Euros. At constant exchange rates, the brand's sales even declined by 3.7%. Without taking into account the variation in exchange rates, sales of shoes and clothing fell by 7% and 2% respectively. In Middle-Eastern Europe and Africa, the decline was more than 8% and sales there amounted to 619 million Euros. From January to June, operating profit increased slightly to exceed 183 million Euros. For the full year, management expects sales growth to anumerate single digits.

Copyright © 2022 FashionNetwork.com All rights reserved.