May 6, 2016
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Prism opens East London pop-up store

May 6, 2016

British luxury resortwear label Prism, which started out as an eyewear brand and now sells a selection of holiday pieces, including swimwear and espadrilles, is opening its first-ever pop-up shop.

Photo: Prism

The store is located at 42 Redchurch Street in Shoreditch, an area that is quickly becoming established as the place to be for exciting fashion brands. It will be open from May 6-15, and sell a carefully edited selection of Prism founder Anna Laub’s favorite and best selling swimwear, eyewear, beach cover-ups, bags, sandals and espadrilles. The pop-up will also sell men's eyewear and espadrilles, as well as limited edition pieces.

Prism was one of the five nominees for the 2016 BFC/Vogue Designer Fashion Fund, and this year will see the company focus on expansion. It has already unveiled a fresh e-commerce platform, which includes refined product searching and an easier start-to-finish purchasing process, as well as more editorial content.

Prism, which was founded by ex-fashion editor Laub in 2009, also has a flagship store on Chiltern Street in the Marylebone area of London, and won the Emerging Accessory Designer at the British Fashion Awards in 2014.

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