Jul 18, 2016
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Prism launches own app PRISMoji

Jul 18, 2016

Prism, the luxury British swimwear, holiday and accessories brand founded by former fashion editor Anna Laub, has launched a new app for summer, the PRISMoji.

Photo: Prism

The app is launching to celebrate Prism's pre-fall 2016 collection, and features the brand's full collection for the season - including swimwear, eyewear, beach cover-ups, sandals and espadrilles.

It also includes pictures of celebrities who are fans of the brand, like Kate Moss, Rihannah, Beyonce and Tinie Tempah, wearing their favourite Prism styles. Launching your own emoji apps is a popular trend at the moment, with celebrities including Kim Kardashian and Justin Bieber already having created their own emojis. Italian fashion brand Versace also launched its own emojis earlier this year.

This spring, Prism opened its first-ever pop-up store, on Redchurch Street in east London, a popular location for fashion brands. The company also unveiled a new e-commerce platform earlier this year, as it focuses on expansion.

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