Printemps will kick off its 150th anniversary celebrations in March
150 years after its creation in 1865, Printemps has big plans for its anniversary. For its Haussmann flagship but also all over France, the Printemps department stores are getting into gear to celebrate this venerable age. The anniversary celebrations will be kicked off on 20 March, the first day of spring.
The celebrations will thus start with a flowerbed of roses. The department store has forcibly chosen the signature image of spring for this anniversary. The Haussmann store's façades will be all lit up Christmas-style and special displays will be set up in the store windows. The atrium will be entirely devoted to the event conceived as a genuine celebration and there will even be a mascot to animate the anniversary.
But the event will be evident throughout the store since more than 400 brands have signed on to offer an exclusive or re-visited edition item for the occasion, with the rose, flowers, or both, as the imposed theme. Approximately 1,000 products will thus be on sale as of 20 March all over France, with a varying assortment depending on the store.
Four labels have taken a special interest in the event by offering mini lines for the anniversary: Dolce & Gabbana, Gérard Darel, Antik Batik and Bimba y Lola. Other brands have proposed a single item, but a noteworthy one, Coq Sportif's rose-scented sneakers.
But Printemps is also associating the event with its own brands, as well as a special capsule by Maria Luisa, its long-standing partner. Comprising some twenty men's, women's and children's pieces, the wardrobe takes on a floral inspiration print but with a graphic result, with two versions featuring gray, pink and black.
After this first highlight in March and April, Printemps will continue to celebrate its anniversary with other events that have not yet been detailed. In a general manner though, June and July will focus on 150 years of perfumes, followed by a very fashion-based event for the fall season, and finally a Christmas campaign adapted to this anniversary.
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