Primark opens first store in the US in Boston
Primark, the Dublin, Ireland-based fast fashion retailer, on Thursday opened its first ever store in the United States, located in Downtown Boston. The store replaces Filene’s Basement in the Burnham Building.
"The city of Boston is the ideal location for our headquarters of the northeastern United States. We are very pleased to become part of the local community and to officially present Primark brand to consumers," said Paul Marchant, Primark's Chief Executive Officer.
The massive 77,000-square-foot store offers four floors of Primark merchandise, including men's, women's and children’s apparel and shoes, women’s lingerie, fitness apparel, home goods and accessories. The store features 513 mannequins dressed in the current season's offerings, 84 fittings rooms and a phone charging station with free WiFi.
"It has been a while since we have been working to develop our US implementation strategy; so we are very pleased to launch the Primark concept in Boston," said Jose Luis Martinez de Larramendi, Primark president of the United States.
The company also said that the Boston store is the first of eight retail locations slated to open in the US by the end of 2016. The other locations, predominantly on the East Coast, to start off with, are scheduled to open by the end of November.
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