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Published
Dec 8, 2017
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Primark collaborates with Alice Liveing in activewear push

Published
Dec 8, 2017

Primark has teamed up with health and fitness sensation Alice Liveing to give a boost to its sportswear category.


The collection launches on 26 December - Photo: Alice Liveing Instagram


Advocating clean eating and simple workouts, Alice Liveing is a fitness expert, Instagram sensation and best-selling author. Her first book The Body Bible outsold the likes of Mary Berry, Deliciously Ella and Jamie Oliver, and her Instagram page has more than 610,000 followers.

In partnership with Primark, Liveing will launch a 42-piece workout collection for price-conscious consumers this month.

The line will include a mix of athleisure and performance pieces, such as reflective crop tops and seamless mesh leggings, with prices ranging from £3.50 to £16.

The social media star announced the news on Instagram, writing: “I just cannot believe that this is really happening, and I cannot wait for you all to get your hands on the pieces. Available in sizes 6-20, this collection is accessible to all shapes and sizes because beautiful workout wear is and should always be accessible to all.”

The collection launches on Boxing Day.

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