×
4 463
Fashion Jobs
HOMESENSE
20066- tk Maxx Homesense Greenwich / Thurrock Security Loss Prevention Advisor Full Time 37.5 Hrs
Permanent · London
COTY
Pan eu Senior Key Account Manager
Permanent · London
DR. MARTENS
Finance Accounting Manager, Korea
Permanent ·
VIVIENNE WESTWOOD
Accounts Payable Assistant
Permanent · LONDON
MULBERRY
Warehouse Administrator
Permanent · SHEPTON MALLET
FRASERS GROUP
PR Manager - Flannels
Permanent · LONDON
EVERLAST GYMS
General Manager - Everlast Gyms
Permanent · EPSOM
BOOHOOMAN
Menswear Buyer
Permanent · MANCHESTER
PRIMARK
Business Analyst - Checkout Management Epos
Permanent · READING
PRIMARK
Business Analyst - Checkout Management Mpe
Permanent · READING
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Stratford (Westfield)
Permanent · London
LEVI'S
Keyholder - 30 Hours Per Week
Permanent · Norwich
L'OREAL GROUP
Prada Beauty Deputy Business Manager, 1.0, Harrods London
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Marks & Spencer - 15 Hours
Permanent · London
ESTÉE LAUDER
Clinique - Account Manager - Boots - 30 Hours
Permanent · Berkshire
ESTÉE LAUDER
Clinique - Consultant - John Lewis - 13 Hours
Permanent · High Wycombe
AESOP
Retail Consultant | Aesop Piccadilly Arcade, London | Full Time
Permanent · London
TK MAXX
Security And Loss Prevention Advisor
Permanent · Preston
TJX EUROPE
Brand & Marketing Administrator
Permanent · Grand Londres
TK MAXX
Loss Prevention Advisor - Glasgow And Surrounding Area - Full-Time- Permanent
Permanent · Glasgow
TK MAXX
Loss Prevention Officer - Permanent - 2 x pt 20hrs Bedford Town
Permanent · Bedfordshire
FARFETCH
Senior Performance Marketing Executive (DACH Region) – Affiliates And Growth Partner Marketing
Permanent · LONDON
Ads
Published
May 23, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

PrettyLittleThing x Karl Kani release 90's hip hop-inspired collection

Published
May 23, 2018

British fast fashion brand PrettyLittleThing (PLT) has announced its first brand collaboration as a collection with streetwear label Karl Kani.


PLT x Karl Kani - PrettyLittleThing


PLT announced the collection on its site saying, "Staying true to the 90’s legacy, this drop is all about paying homage to the styles of the Karl Kani movement that infused hip hop and street culture. Think sporty separates, fresh outerwear and denim with an urban edge."

The 45-piece collection ranges from 90's hip hop style baggy silhouettes to updated pieces like mesh crop tops, leggings and bodysuits. Bright colors and the Karl Kani logo feature prominently in the collection.

Rising R&B recording artist and Harlem, NY-native Teyana Taylor models the collection for the campaign. 

PLT was founded in 2012 in England by Umar Kamani, the son of one of Boohoo's co-founders. The site officially broke into the US market in 2016 with a launch party hosted by Kylie Jenner.

The brand is not new to celebrity and influencer partnerships, having launched campaigns and exclusive curated collections with Olivia Culpo, Khloe Kardashian and Sophia Richie. However, the collaboration with Karl Kani is the first time PLT has released a line designed with another brand.

The choice of brand seems to be aiming to harness Gen-Z consumers who have previously shown an interest in throwback brands including Champion, Adidas and Vans. Karl Kani originally came to prominence through the 90's hip hop scene and was popular with rappers Tupac Shakur, the Notorious B.I.G., and Sean "Diddy" Combs.

PLT's plans for growth in the future include a potential store in LA on Melrose, and Kamani told Fashionista.com that Los Angeles is a place the brand is "investing in heavily."

PLT x Karl Kani launches May 23rd. It is priced $15 for hats and bra tops to $60 for a vintage denim jacket.

Copyright © 2023 FashionNetwork.com All rights reserved.