May 30, 2018
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Pretty Green to showcase student designs at Liverpool store

May 30, 2018

Menswear brand Pretty Green will display three parkas customised by final-year design students at its store in Liverpool One as part of a fashion competition.

The designs created by students from the Liverpool School of Art and Design, Harriet Law, Amie Dolphin and Amelia Francesca Smith, were chosen by Pretty Green for their interpretation of its music heritage and the ‘Psychedelia’ theme.

Students were supplied with a technical drawing of a classic parka and asked to customise the design in a creative and unusual way based on the theme. The competition, developed in collaboration with the Liverpool John Moores University (LJMU), was launched to support up-and-coming talent.

Pretty green creative director Pat Salter commented: “Pretty Green thoroughly enjoyed collaborating with such talented individuals on this project. I personally found the experience of meeting the students and judging their incredible efforts both exciting and inspiring. It was a great opportunity for us to see the parka interpreted by new minds and the customisations and diversity of what the students produced was really great to see.”

Programme leader for fashion at LJMU Andrew Ibi added: "This collaboration with Pretty Green was an excellent opportunity for our students to engage with a high-profile menswear brand and consider designing for the menswear market – in many cases for the first time. We were delighted that the students were able to meet the Pretty Green team in Liverpool, discuss their design work with them and benefit from professional advice on how to progress.”

The menswear brand, founded by English singer and songwriter Liam Gallagher, said it will continue to work with the university to champion talent in its early stages, and plans to give student a platform to showcase their talents to a wider audience.

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