Jul 24, 2017
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Premium menswear retailer The Priory sold

Jul 24, 2017

The Priory, a premium menswear retailer with two physical shops and a thriving e-commerce site, has been acquired by Internet Fusion for an undisclosed sum.

The retailer sells menswear from brands such as Fred Perry and Clarks Originals - Photo: The Priory

Hailing from the coastal fishing town Bridlington in East Yorkshire, The Priory stocks streetwear, skate wear and premium brands such as Norse Projects, Nanamica, Clarks Originals, Woolrich and Folk, and its stores have a strong lifestyle focus housing a bar and barber shop alongside the trendy men’s offering.

Both stores are located in Bridlington.

“Co-founders Vince Clark and Leo Jarvis are now part of the Fusion family and will be instrumental in the growth and future direction of the business,” said Martin Brailsford, CEO of Internet Fusion.

“We look forward to bringing our customers an even greater selection of some of the world’s most premium fashion brands, backed up by the all-conquering Fusion Platform.”

Fusion is a UK based retailer servicing a number of distinct markets with specialist websites. The company’s portfolio of e-commerce stores includes fashion retailer Blackleaf, sportswear merchant Extreme Pie and outdoor clothing retailer Webtogs.

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