Porsche Design continues its expansion into European cities. Following openings in London in December 2013 and Milan in March, the brand will launch its Parisian flagship by as early as the end of this summer.

Replacing the Corneliani store currently run by the Parisian retailer Didier Lepinoix at 23 rue du Faubourg Saint-Honoré, the new store will cover approximately 200 square meters.

"Until now, we have only had the Vallée Village outlet in France," said brand spokesman Christian Weiss.

Founded in 1972 by Ferdinand Alexander Porsche, grandson of the famous automaker’s founder, Porsche Design has gradually become a true luxury lifestyle brand.

Worldwide, the company has a network of over 150 stores, about thirty of which are directly-operated. In 2013, Porsche Design saw sales jump by 10% to 123 million euros. Just last year, more than 50 stores, directly-owned or in partnership, opened their doors.


Bruno Joly with Jean-Paul Leroy