Jun 21, 2012
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Pitti Bimbo prepares its summer edition

Jun 21, 2012

From 28 to 30 June, the Fortezza da Basso in Florence, Italy will welcome the 75th edition of Pitti Bimbo. The trade show of children's fashion and all things for kids will bring together 486 brands, including 192 international labels. Italian show organizers announced the arrival or return of 90 brands to the list of exhibitors, including Françaises Sœur, Cacharel and the hot children's prescription glasses company, Very French Gangsters.

In a sign that the trade show is becoming more international, the e-pitti.com website is now available in Japanese. The site lets buyers view the stands, explore the collections and buy online.

During its last edition, Pitti Bimbo attracted 11,000 visitors, including 7,000 buyers, 2,600 of whom were foreign visitors (37% of buyers). This current edition has adopted a food theme, called "Wonder Food Pitti," a subject that touches on many domains and has come to be associated with lifestyle, well-being and nature.

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