Translated by
Nicola Mira
Sep 13, 2016
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Peuterey launches amusing worldwide advertising campaign

Translated by
Nicola Mira
Sep 13, 2016

Peuterey is focusing more than ever on advertising to grow its worldwide reputation, and to appeal to more consumers through a rather amusing brand image. This strategy is a must, given that the brand still generates 72% of its sales in Italy.

The new Peuterey video

The Italian sportswear brand is aware that to reach a younger international clientele it must overhaul its rather serious image as a down jacket manufacturer, and become more active on social media.

After completely revamping its website, for the Autumn/Winter 2016-17 the label has launched a major advertising campaign called #realitytelling, shot by Mert Alas and Marcus Piggott, with Giovanni Bianco as art director, featuring a host of celebrities including Sarah Jessica Parker, Tom Hanks and Jennifer Lopez.

Alongside this campaign, it launched a new web project called #AmISayingPeutereyRight. This is a video clip created by Brazilian director Bruno Llogti, humorously depicting a casting in which young models of various nationalities are asked to pronounce the name 'Peuterey' correctly.

The protagonists of the video on how to pronounce 'Peuterey' correctly - peuterey.com

The one-minute clip, visible on the brand's website, "is only the first stage in a communications and marketing strategy which, over the next few months, will broadcast Peuterey's collections and brand image to the world," stated the label in a press release.
On 17th October, together with a Chinese blogger, Peuterey will organise a special event at  its Shanghai store, during the local Fashion Week, to launch the video clip and Peuterey's Chinese e-store.

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