Perry Ellis International acquires Ben Hogan
Perry Ellis International, which owns a portfolio of brands including Perry Ellis, Original Penguin, Gotcha and Farah, is strengthening its position in the golf sector by completing the acquisition of the Ben Hogan brand. In May last year, Perry Ellis International CEO Oscar Feldenkreis explained: "Throughout fiscal 2012 we will continue to invest in and focus on our niche businesses such as golf.” The company also recently announced that its fiscal 2012 revenue (ended January 28) is expected to approximate 980 million dollars, against 790 million the year before.
Now that Perry Ellis International has completed the purchase of the world-wide intellectual property rights of the Ben Hogan family of brands from Callaway Golf, the company will also assume all license arrangements - including South Korea and Japan -for apparel and accessories. Ben Hogan, also known as "The Hawk", is one of the legendary giants of golf history. Following his most successful season, Hogan started his golf club company in the fall of 1953.
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